How to help high schoolers succeed at selling
When it comes to high school fundraisers, the challenge is to make it appealing. It’s easy to assume that we’re talking about incentives. While important, there’s more to it than motivation. To help this age group succeed, you have to give them a clear path.
You can offer them the best prizes, but if there’s no strategy in place to help them, they will fail.
Let’s face it, the odds are a bit stacked against them from the start. They’ve been selling products since they were in kindergarten. Wouldn’t you be a bit tired of the process? Their competing against young more eager students who can’t wait to win prizes. And who can resist buying from a sweet little 3rd grader with a big smile?
So what do you need to do to help level the playing field?
Here are 3 high school fundraising ideas that will help you improve sales by 50% or more.
- The Early Bird Gets the Sale
The sooner you start your fundraiser the better. The advantages are:
- People in your community haven’t been sold to yet.
- The newness of the group tends to make students more eager to take part in various activities.
- Students are more energized at the beginning of the school year.
Not only do fundraisers that start early do better, so do students within the group. It’s important to reinforce the importance of your students getting out of the gate quick. Sellers that start strong always do better than those who wait.
We offer an “Early Bird Special” as a part of our cash prize program. The top seller after the first day wins $25. There’s a reason why we do this. Most sales take place during the first 3-4 days. You are much more likely to reach your fundraising goal if you start strong.
Many high school groups are able to start in the late summer. Bands and fall sports teams often take advantage of early selling
Also, think about it from the customer’s perspective. Is there a better chance they’ll buy from the 1st, or the 10th student who approaches them? Many will only buy from the first couple of students.
Remind your students to start selling as soon as possible after kickoff. You don’t want to be that student who hears, “I already bought from another student from your group”.
You can reinforce early selling by tracking high school fundraiser sales
- Set Daily High School Fundraising Goals
Break your high school fundraiser down into smaller goals. This is always better. Why? Your students can set more manageable goals. Daily goals allows students to only focus on what they need to do in the short term. There’s no reason to think about tomorrow. The future will always take care of itself.
This way they can set an easy to reach goal. For example, selling even 1-2 items each day is reasonable and will make a big difference over time. It’s also important to encourage students to not stop until they reach their goal. At the same time, once they reach it, they’re done for the day.
Learn why goal setting is important for students.
It’s important your students understand that it’s better to establish a consistent pattern. Sell just a couple of items daily rather than attempt to sell a lot in spurts. Ask them to set and commit to their own personal daily item goal. Some students base it on what prize they’re aiming for.
Your student’s individual sales goals should add up to your group’s fundraiser goal. In other words, student’s need to reach a minimum goal so the group can meet its goal. They can always sell past this amount, but they at least need to hit it.
Look for ways to get more students to take part in your campaign. At the same time, find creative ways to make each seller more productive. If they don’t, they may be leaving money on the table.
- Fundraising is a Family Affair
Students should never go it alone. Have you encouraged your students to speak with their family about helping them sell? The most successful students are able to get various family members to help them sell. One common approach is to ask parents to take the brochure to work.
The kick-off meeting is a great place to discuss this. Be sure to also check in and remind students about having other sell for them daily. And the more family that can help the better. We all have various networks of friends and contacts. People can alternate selling on different days. For instance, mom to take it one day, then dad the next.
Think about the impact individual sales can have on your group achieving its goal.